The course is designed to teach students to write effectively, think critically, and scan the environment for audience perceptions and market changes that affect the reputation of a corporation or person. Students Jearn how to conduct public relations research, listen to different stakeholders, understand issues in the macro-environment, develop newsworthy messages, write effectively and pitch persuasively to the media.
Course Content
Corporate reputation management basics. Organizational storytelling. Social listening strategies. Client and media pitches. Media relations essentials.
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