This course will give you direct exposure into the digital marketing landscape, industry leadership exposure and mentorship as well as invaluable insights into a career in the digital marketing and AdTech industry.
You will learn concepts and foundation principles in digital marketing, the digital eco-system and the technology platform required to plan a successful media campaign that meets business objectives.
Our goal is to develop advertising technology strategies and digital marketing skills for a new generation of marketers, and provide you with industry training opportunities on Google’s Marketing Platform so that you can have a head start in careers such as programmatic advertising, digital marketing or digital media planning.